About Us

We, at Iconic Techno Solutions Pvt. Ltd.,

are providers of Engineering Automation Solutions. We specialize in Estimation / Engineering / Manufacturing Software Solutions for Electrical switchboards.


Iconic aims to be the leading IT based business solutions provider for LV, MV switchboard manufacturing organizations of all sizes.

We aim to achieve the same by creating AI solutions for achieving accurate results in least possible time, eventually leading to efficient orders acquisition, execution process and simplifying, speeding up activity of manufacturing switchboards, in the most effective manner. Thereby enabling our customers with more time and attention to other aspects for scaling up their business.


Iconic aims to be the leading brand, by acquiring more than 70% of market share by 2030 for providing software solutions to switchboard manufacturers in the LV & MV industry. While innovatively applying state of the art technologies and AI, Along with providing best in class customer experience and support by being empathetic & adaptable towards maintaining long term customer relationships.

Need for a Solution

Solution Vs Software Tool

A Solution is a customized software tool that performs several types of repetitive activities, in an integrated way, by putting to task an extensive database and a knowledge bank, built over a period of time by the execution of a number of projects. The final report outputs are in a ready form as per requirement. For e.g. a CAD software is a tool, where in front view of panel can be drafted, needs checking after completion of work - while a solution is where you get the front view without actually drafting even a single line and output need not be checked.

Benefits of using a solution.

Switchboard manufacturing is a tailor made business with little or no standardization.

It involves activities such as –
1. Tendering / quoting for an enquiry
2. Preparation of Detailed engineering drawings on receipt of Order
3. Preparation of Detailed mechanical drawings for Manufacturing of the switchboard upon approval.

Thus, creation of engineering drawings followed by relevant mechanical drawings for the required product is an unavoidable part of the job. Our solutions immensely reduce the enormity of the task of drawings creation, to the desired accuracy.

A CAD software would also help to do this task, but it would work only as a tool, requiring a skilled team. A Solution, on the other hand, not only takes care of the CAD part, it also takes care of the intelligence part. Hence, a comparatively low skilled team would be able to roll out sufficiently accurate output within a month of exposure.

Benefits of using our Solutions

Apart from tangible benefits mentioned below which helps in producing fast, efficient and accurate output, our solutions have certain organizational level benefits, which help organization to grow fast and profitably.

1. Totally system dependent Estimation and Engineering process and not person dependent.
2. Knowledge created in the organization remains within organization, irrespective of the persons involved, thus crates organizations knowledge bank.
3. Lower skill persons can give output very close to perfection as they can utilize the knowledge bank build by the organization over the years.
4. It helps in automatically working with well defined system thus; quality is controlled by system and not individuals.
5. It helps in standardization in tailor made operations / products thus making production fast and mechanized to the extent possible.
6. Once the process is set, it is always possible to work on continuous improvement and cost reduction. It has been our experience that most of our clients have been able to reduce cost by almost 5-7% every year.
7. It also helps in developing efficient and cost effective bolted design.

Major Milestones

2004: Conceptualized and developed SymaDraw, complete engineering solution for LV control panel.
2005: Conceptualized and developed SymaHT for MV switchboards up to 36kV.
2006: Developed PROWESS ERP solution for manufacturing firms.
2009: Set up ICONIC with the aim of providing a fully integrated solution for Estimation, Engineering, Manufacturing & Business management.
2010: Launched Estimation Solution for India Simplifi-ED™ Estimation.
2011: Successfully got orders from UAE & India
2011: Launched SIENGINE - Complete engineering solution for LV Swichboards for Siemens Ltd.
2012: Launched ‘TI’ – Estimation & Engineering solution for Larsen & Toubro Ltd.’s ‘TI’ model of switchboards.
2013: Launched SIEPLAN & SIECOST+ for LV Manufacturing partners for Siemens Ltd for SIEPAN 8PU.
2014: Customized Busduct solution for HENIKWON.
2014: Customized Estimation solution for RITTAL.
2015: Launched Manufacturing solution for LV Manufacturing partners for Siemens Ltd for SIEPAN 8PU.
2015: Launched Enersys Estimation & Engineering solution for Larsen & Toubro Ltd.’s MAGNUS model of switchboards for International market.
2016: Estimation solution for BLOKSET for Schneider India.
2017: Launch of Manufacturing solution for SIEPAN 8PU.